About

Channel 9 Doctrine

Channel 9 is all about the conversation. Channel 9 should inspire Microsoft

and our customers to talk in an honest and human voice. Channel 9 is not a

marketing tool, not a PR tool, not a lead generation tool. Be a human being. Channel 9 is a place for us to be ourselves, to share who

we are, and for us to learn who our customers are. Learn by listening. When our customers speak, learn from them. Dont get

defensive, dont argue for the sake of argument. Listen and take what benefits

you to heart. Be smart. Think before you speak, there are some conversations which have no

benefit other than to reinforce stereotypes or create negative situations. Marketing has no place on Channel 9. When we spend money on Channel 9 the

goal is to surprise and delight, not to promote or preach. Dont shock the system. Lasting change only happens in baby steps. Know when to turn the mic off. There are some topics which will only result

in problems when you discuss them. This has nothing to do with censorship, but

with working within the reality of the system that exists in our world today.

You will not change anything by taking on legal or financial issues, you will

only shock the system, spook the passengers, and create a negative situation. Dont be a jerk. Nobody likes mean people. Commit to the conversation. Dont stop listening just because you are busy.

Dont stop participating because you dont agree with someone. Relationships

are not built in a day, be in it for the long haul and we will all reap the

benefits as an industry.

Where we came from

For the original story of where Channel 9 came from, dont miss the classic and

inspirational The 9 Guys - Who We Are video. Then, check out this video to meet the current team!